This awesome ad for this new Phillips Cinema TV is getting a lot of visibility this week, so I’ll hop on the bandwagon too. The entire two minute piece is frozen in time with only the camera moving. Yep, Matrix style but even longer and more Matrixy then anything the movies did. And once you get past the opening credits, the first frame and the last frame are the same, so this is a very nice loop. Someone at Phillips must have been thinking their floor demos at Best Buy.
This is definitely one of those rare pieces of visual FX, where I know how 5 or 10 seconds of this would have been done, but as one long seamless movement, its pretty baffling to me.