I just compiled some weekly stats on my Werewolf iPad app with some interesting results. I switched it from being a $1 app to being free about a week ago. The game has an in-app purchase to unlock extra features in the game. Here’s the free week and week prior…
Free (last week)
- Installs = 3100
- In-App Purchase of $2.99 = 18
- Total sales = $53.82
Not Free (week prior)
- $1 Purchases = 17
- In-App Purchase of $1.99 = 7
- Total sales = $30.93
So the free version made more money and got downloaded by 3100 people. Hopefully some of which will eventually upgrade too. Since its a party game meant for at least 8 or so players, presumably it won’t even get played until the next big gathering. And even if no one upgrades, its at least nice to know that many people will check out some of my work.
Anyway, I thought it was worth sharing here since some of you have apps in the store already. And I don’t think free is always the way to go, certainly wasn’t with my last app, but in this case that model seems to work.
Oh and if anyone is curious how the app is getting that many installs on zero advertising (other than this blog) check out the full title of it. “Werewolf – Curse of Pandora”. What an odd name, almost seems like the word “Pandora” was crowbarred in there. And isn’t there a Pandora Radio app? Yeah there is actually, its one of the top downloaded apps of all time. Hmmmm =)